A video team for software companies

Make your business easier to understand.

Launch videos, product explainers, onboarding and updates, made by the month. You bring the knowledge. I script, design and deliver each piece on its date.

Talk to Ethan See the plans

From $1,500 a monthYou approve the script and the lookPay in full only after your first piece

Can our onboarding guide be a video? Nobody reads the 14 pages.

Yes. Three steps. Watch.

Explain your product

A product or process that takes a long call to explain becomes something a customer can watch, revisit and share.

tidewell-onboarding.mp4

Can the Monday review be a one-minute video instead of the deck?

Send me the approved highlights. I'll do the rest.

Keep people up to date

Release notes, weekly numbers, product changes. You send the approved points and any figures you want shown. I turn them into a clear video, in the same format every time.

tidewell-weekly-update.mp4

Can this training deck become lessons people actually finish?

One idea per lesson. Four of them.

Teach your users

Onboarding, training and how-to lessons, in the same form for every new customer or new hire.

tidewell-lessons.mp4

We pitch next month. Can the video and the deck tell the same story?

One story, one look. Made together.

Pitch and launch

A pitch video, the deck and the cut-downs made as one set, so they match on the day. See the pitch and the deck

tidewell-pitch.mp4

Watch the full pieces

From your material to a finished piece, every time.

Bring what you already have: a rough brief, a presentation, a walkthrough or a conversation. You do not need a script or any animation vocabulary.

How each piece runs The six steps below, as a short narrated video made in the same style as the examples. Every point is also on screen, so it works with the sound off.

Inputs

Who the video is for, what they should understand or do, where it will be used, and the material you already have.

Message and script

I propose the structure and write or refine the script. You approve it before anything is designed.

Visual approach

A style frame and a scene plan: what is shown, when, and for how long. You approve it before animation starts.

Production

Animation, editing, and audio or captions where agreed. I direct and check the result.

Review and delivery

You review the piece. Revisions within the agreed scope, then final files in the formats you need.

Updates later

When something changes, the update is scoped by what changed.

Build the visual approach once. Keep using what works.

A repeatable series does not need a completely new visual language every time. Approved layouts, styles and production decisions can carry forward, while each video gets the explanation it needs.

same-system.mp4

Month 1

Your look, and your first piece

I set up your visual approach and deliver the first piece. You pay half to begin, and the rest only once you have seen it.

Months 2 and 3

One piece after another

Each new piece starts from what is already approved, and gets its date when the brief is agreed.

After that

Carry on, or stop

Plans continue by the quarter. Stop with 30 days' notice before the next one starts.

You will get the most from this if

Recurring need

You explain the same things often

To prospects, to new customers, to new hires. A video does the first pass so conversations start further along.

Changing product

The product keeps changing

A feature ships, a flow changes, a price moves. Updating a script and a few scenes is smaller than a new production.

No in-house capacity

Nobody on the team makes video

You know what needs saying. You need someone to shape it and carry it through, without adding a hire.

Known cost

You want the cost known before work starts

One fixed monthly price, and every piece starts from a script you approve. See pricing

Your video team, by the month.

It costs less than hiring one person, with nothing to recruit or manage. You start by paying half of the first month, and the rest only once you have seen your first piece.

Most start here

Explain

$1,500/ month

For keeping customers and staff up to speed.

Choose this plan

Explainers for your product, your customers or your staff
Update videos, weekly or monthly
Onboarding and training videos
One piece in progress, finished before the next starts

Explain and sell

$2,800/ month

For teams that also need to pitch, sell or launch.

Choose this plan

Everything in Explain
Pitch and sales decks, as PDF and PowerPoint
Sales pitch videos and launch sets, ready on one date
Two pieces in progress at once, and your dates come first

Several teams, or more than two pieces at once? A planned calendar and custom visuals beyond motion graphics, priced to the brief.

Talk it through

Every video includes the script, captions, widescreen and portrait versions, and one round of revisions. You approve the script and the look before anything is made, and everything keeps one consistent look.

Compare plans and payment

What is included	Explain	Explain and sell	Larger teams
Explainers, onboarding and training videos	Yes	Yes	Yes
Update videos, weekly or monthly	Yes	Yes	Yes
Pitch and sales decks (PDF and PowerPoint)	No	Yes	Yes
Sales pitch videos	No	Yes	Yes
Launch sets ready on one date	No	Yes	Yes
Pieces in progress at once	One	Two	Planned with you
Your dates come first	No	Yes	Yes
Several teams	No	No	Yes
Custom visuals beyond motion graphics	No	No	Yes
Script, captions, widescreen and portrait	Yes	Yes	Yes
Revisions	One round	One round	One round
Price	$1,500 / month	$2,800 / month	Priced to the brief

How payment works

Plans run by the quarter. To begin, you pay half of the first month.
When you have seen your first piece and want to carry on, the rest of the quarter is invoiced and the final files are sent. If you would rather stop there, you owe nothing more.
After that, each quarter is invoiced before it starts. Stop with 30 days' notice before the next quarter.
Pay for a year in advance and two months are free, with the price fixed for that year.
Invoices are paid by bank transfer, in the currency on your quote.

Full details are in the terms.

What do you need people to understand?

Tell me about your business, who the explanation is for, and where you want to use it. We can work out whether video is the right fit.

You will be talking to Ethan Truong, who does and directs the work. About Ethan

How long does a video take?

It depends on the piece. Each one gets a date when its brief is agreed, with two approvals, the script and the visual approach, before animation starts. Depending on your plan, one or two pieces are in progress at a time.

Do you need access to our systems or data?

No. For updates and recaps you provide the approved highlights and any figures you want shown. I work from that summary.